Current package with fast-action bonuses expire soon, so I hope to see you inside!
AS SEEN ON…
If you've never learned sales writing, you're leaving money on the table.
A Sales Messaging & Copywriting Masterclass Training Series
Your sales messages are directly tied to your revenue,
and it’s time you learned how to write them correctly.
“Just keep making dials and sending emails.”
“It’s a numbers game. You’ll be successful that way.”
Instead, you are met with:
- A day full of voicemails that aren't returned
- Messages that are going unanswered and unread
- A strategy of "volume" that stopped working years ago
- Competition who is slowly taking your business
- Candidates and clients who don't engage
- Frustration that's getting worse by the day
The recruitment and staffing space has become a noisy, overcrowded place.
There’s more competition than ever, making it harder and harder to stand out from the crowd.
THE PROBLEM
DOESN’T WORK LIKE IT USED TO
90% of people screen their phone calls and don’t pick up an unknown phone number anymore.
Sure, you can dig in your heels and play the voicemail game.
Phone time and in-person connection will always be important in this business, but make no mistake about it – your team is behind the ball if you don’t believe that your sales messaging and sales copy matter IMMENSELY.
BASED ON THE WORDS YOU USE
People decide whether they want to work with you (and your company) based on your words. Sales Messaging (or Copywriting) is no longer a “nice-to-have” skill in recruiting and staffing.
It’s a non-negotiable. The recruiting and sales process can’t start without it.
METRICS THAT DIDN’T MATTER
- Being engaging on the phone alone won’t make you successful.
- Having the most client meetings alone won’t make you successful.
- Making the most dials alone won’t make you successful.
- Driving traffic to your LinkedIn page alone won’t make you successful.
Until you learn how to write insanely effective sales messages, none of those things matter, because the service you hope to offer doesn’t convert at the rate it should.
You don’t get enough people’s attention to make real leaps in your business.
This has little to do with spelling, grammar, or punctuation.
You need to understand the psychology and the words that make people respond to you and work with you.
Sales Copywriting is anything intended to persuade the right reader or viewer to take a specific action.
MY STORY
I didn’t want to work 70 hours a week. I knew there had to be a better way.
When my first child was born, I was hungry to keep my status (and income!) as a top producer, but I couldn’t work more hours. I had to figure out how to work smarter.
It was painfully obvious that smiling and dialing - in this decade - was NOT the way to make money.
I noticed that more candidates and clients would respond to my email or InMail before they responded to my voicemail. The preferred mode of initial communication was changing – fast.
I decided to go deep into learning the techniques of sales writing, sales messaging, and copywriting.
I learned what worked. I scrapped what didn’t.
And the results came flying in.
I billed nearly $1M in annual revenue, while working less than 40 hours a week and taking 6 weeks of international vacation.
All because I taught myself the fundamentals of sales messaging.
Instead of emails that go deleted and unanswered…
what would it feel like
to have double, triple, or quadruple the number of responses?
BETTER WAY. INTRODUCING…
The Recruiter's Copy Clinic
This self-paced, 13 lesson digital training program covers everything that you need to know – top to bottom – to write more effective:
Subject Lines
Cold Email Messages
LinkedIn Communications
Social Media Posts
Job Advertisements
Candidate Write-Ups
Sales Presentations
Follow-Up Requests
LET’S DIVE IN
What’s Inside?
WORKSHOP ONE: Sales Messaging Must-Haves
How to find the exact words your prospects need to read or hear before they partner with you.
In order to drive up responses and convert potential prospects into clients or candidates, you need a few foundational elements to set up your sales writing foundation.
Nail these and it’s off to the races!
YOU'LL LEARN:
- The #1 reason even the most well-written message fails when it comes to recruiting, sales, and engagement – and how to fix it fast.
- How to leverage the power of perspective to create loyal customers for life.
- The key to writing to multiple prospects at the same time and still get responses.
- How to write as if you’re speaking directly to your ideal prospects – without leaving anyone out.
- How to create a need for what you do: Make yourself irresistible to candidates and clients by using emotional trigger words, so they can’t help but respond.
02.
WORKSHOP TWO: Don't Lose a Lead!
If you’ve ever started writing a message to a candidate or client and thought:
“This is so corporate and boring that I’m putting MYSELF to sleep. Why on earth would my prospect want to read this?”, then this set of lessons is for you.
YOU'LL LEARN:
- A technique that’s so powerful it makes your prospect wonder whether you’ve bugged their desk or tapped their phone.
- A huge list of words you should chop out of your emails, LinkedIn posts, and job advertisements so they’re instantly cleaner and more articulate.
- What it means when people say “Write like you talk,” plus Mastery Sheets that walk you through exactly how to do it in your emails.
- The surprising words 99% of recruiters and sales professionals use to sound smarter, but will actually turn people off.
- A few rules you learned in school that are killing your sales messaging – and how to break them ASAP.
- How to use phrases that sound like you and ensure you never sound like a stiff, robotic recruiter ever again.
- The single quick-fix change that’ll miraculously power up your writing. (No exaggeration!)
- BONUS: Tons of before and after real-life sales message examples so you can see how these techniques work in OUR business.
03.
WORKSHOP 3: From Deleted to Deals Closed
“I’m not a writer, Henna! Can I really write messages like this?”
Yes, you can. You can write high-converting messages without overthinking it and you’ll close way more deals as a result.
I’ll teach you the balance between writing powerful messages AND inspiring people to engage, respond, and more importantly, continue to work with you for years to come.
YOU'LL LEARN:
- The old-school recruiting and sales techniques to AVOID – the ones that make even the most genuine sales message sound slimy and salesy.
- How to get your candidates and clients excited to work with you using three potent persuasion techniques.
- How to re-write your job advertisements so more people “click” and apply
- How to write subject lines, headlines, blog post titles, video titles, and LinkedIn updates that are too tempting to resist, and…
- A GIANT list of proven, high-converting subject lines for your emails and inMails – easy to tweak and customize to make your own.
04.
WORKSHOP 4: Winning Words and Not a Second Wasted
Get the exact tools and strategies I used for over 14 years (and still use in my business to this day!) to write messages that convert every time.
Use them to create a giant, personalized collection of one-of-a-kind sales message templates that makes your prospects look to you the expert.
YOU'LL LEARN:
- 4 powerful best practices to break through your worst writer’s block.
- How to use inspiration from outside of the recruitment/staffing industry to find new ways to stand out, but stay unique to you.
- A list of must-do tips for writing in your true, authentic voice
- The way to organize your sales messaging process to save hours of your time.
- Fail-proof idea generation techniques that help you think outside of the box, with a Mastery Sheet that’ll help you nail it again and again.
- BONUS: Unlimited access to my personal vault of tools and templates to quickly write messages that are high-converting, clear, and convert like gangbusters. (I still use these daily!)
BY THE END OF THE PROGRAM, YOU’LL KNOW EXACTLY WHAT IT TAKES TO GET RESPONSES TO YOUR MESSAGES.
Higher revenue. More engagement.
More opens, responses, and referrals.
The truth? I’m not going to promise you’ll make millions by next week.
Instead, my focus (and goal) is that you deeply understand the HOW and WHY of effective sales writing, so that you can do it on a moment’s notice, right when you need it.
Because once you understand sales copywriting at a deeper level, you can write anything and feel confident in your abilities.
Want to target that tough to find candidate?
You’ve got this.
Want to get the hottest new client lined up asking to work with you?
It’s possible.
Ready to actually CLOSE DEALS with your messages?
I can show you.
AND THAT’S JUST SCRATCHING THE SURFACE.
LEARN HOW TO TARGET YOUR PROSPECTS FOR MAXIMUM RESULTS
LEVERAGE YOUR WRITING TO MULTIPLY YOUR REFERRALS
CONVERT LEADS INTO ACTIVE BUYERS BEFORE YOUR COMPETITION
GET MORE RESPONSES IN LESS TIME
HAVE A FOOLPROOF DAILY PLAN FOR YOUR SALES WRITING STRATEGY
BE CONFIDENT IN YOUR OWN WRITING
Master your sales messaging and you can measure the results in real dollars.
(Even if you think you’re a terrible writer.)
SO WHY THIS
TRAINING?
AND WHY
NOW?
THE MARKET IS HOT, HOT, HOT!
Now is the time to capitalize on a sizzling hot job market. Anyone in the industry knows that timing is everything and this skill set has a direct ROI. The money is waiting to be made and it’s up to you to take the right steps to take advantage.
OVER-THE-SHOULDER COACHING
While this class is loaded with examples and how-to’s, you have a secret weapon: Me.
For a limited time, we have an opportunity to work together live. We’ll look at your most important messages together and record our session, so you can go back for reference at any time.
Just imagine feeling confident knowing you have a library of messages that you know work every time, instead of that “throw spaghetti at the wall” feeling.
YOU CAN WRITE HIGHLY-EFFECTIVE EMAILS THAT GET RESULTS WITHOUT…..
Spinning your wheels spending hours and hours writing and sending emails and InMails that only a few people actually read.
NO MORE WASTED TIME…
Spending another dollar on a Staffing Trainer who:
- Teaches you how to leave voicemails in this current decade (really?)
- Has never spent a day actually working in the industry, or
- Anchors back to outdated sales techniques of the past
Being a “technically strong” writer. Sales writing has nothing to do with 10th grade English class and everything to do with a few key practices, which you can learn quickly and easily with the right training.
NO MORE FRUSTRATION…
EXTRA BONUSES FOR YOU
BONUS GUIDE 1: Attention Grabbing Email Subject Line Formulas to Skyrocket Your Open Rates (and Ultimately Your Sales!)
The only way to get your emails and LinkedIn messages opened is by having click-worthy subject lines. Armed with The Recruiter’s Copy Clinic training and this bonus guide, you’ll be ready to double or triple your open rates and inspire more engagement, responses, and ultimately more deals closed.
BONUS GUIDE 2: The Recruiter’s Copy Clinic Thought Leadership Calendar
In this bonus, you’ll receive exactly 365 cut-and-paste prompts in a calendar format to help you write original, value-loaded content and step-by-step instructions on how to professionally transition into your sale. This resource is a game-changer for writing high-converting social media posts, mass emails, and newsletters.
BONUS GUIDE 3: RCC Ultimate Sales Message Checklist
Worried about forgetting something? Not a chance.
The ULTIMATE checklist to make every email a high-converting email that sells before you hit send.
20+ must-check-off items broken into categories, so you don’t miss a thing.
ARE YOU READY?
IT’S TIME TO CRUSH YOUR COPY.
GET ACCESS TO THE DIGITAL TRAINING INSTANTLY.
WORKSHOP 1: Sales Messaging Must-Haves (VALUE $599)
WORKSHOP 2: Don’t Lose a Lead! (VALUE $599)
WORKSHOP 3: From Deleted to Deals Closed (VALUE $599)
WORKSHOP 4: Winning Words & Not a Second Wasted (VALUE $599)
30+ page RCC Workbook (VALUE $299)
Live 1:1 Audit with Henna Pryor (VALUE $499)
BONUS: Subject Lines That Sell (VALUE $299)
BONUS: Text Messaging 101 Workshop (VALUE $249)
BONUS: RCC Thought Leadership Calendar (VALUE $299)
BONUS: RCC Ultimate Sales Message Checklist (VALUE $49)
BONUS: RCC Masterful Messaging Guide (VALUE $249)
BONUS Resource Pack + Guides (VALUE $299)
PEOPLE LIKE YOU ARE SAYING…
“Henna proved me wrong.”
“I didn’t think writing could be taught. Henna proved me wrong. I hate being wrong, but I’ll get over it with the money we’ll make!”
DANNY CAHILL
Award-Winning Staffing Trainer & President of Hobson Associates
FAST-ACTION BONUS!
A 1:1 PRIVATE COPYWRITING SESSION WITH HENNA.
I only work privately with the hungriest performers, and if that’s you, let’s talk.
For a limited time only, book your seat in the Copy Clinic and get a free private 1:1 message review/copywriting session with me, Henna Pryor.
My schedule continues to fill up so this bonus will only be available for a short while longer, so it’s critical that you grab your seat now.
I DON’T WANT YOU TO HAVE BUYER’S REMORSE – THERE’S NOTHING WORSE!
I’m confident in the impact the Recruiter’s Copy Clinic will have on your business, but I won’t make you foot the bill if you feel it isn’t right for you.
That’s why I’m giving you a FULL 7 days to try it out before making a final commitment. If you reach out within 7 days and aren’t satisfied with the content, templates, and bonuses, then I’m happy to return the investment.
But there’s SO MUCH transformation waiting for you on the other side, and because my main goal is your success, I’m not afraid to hold you accountable. Unless you can afford to pay for an on-demand copywriter (in which case, have at it!), give this a go. I have your back.
THEY ARE SAYING
“I would highly recommend hiring Henna for this program for your entire team.”
I recently took Henna’s Recruiter’s Copy Clinic which was focused on messaging for email and social media. Her workshop was extremely well organized and provided excellent content/ideas and overall training. She has a strong ability to help you think deeply about how to construct the concepts that support the language, how to make it compelling and ultimately how to write killer sales/recruiting copy/messages. I would highly recommend hiring Henna for this program for your entire team.
ANGELA ARONICA
Emerald Talent Group
“I can’t say enough good things about Henna.”
Working with a coach who really gets recruiting, and can use her passion in this way has been awesome! The Recruiter Rewire training and more recently Copy Clinic are helping me think about my business, clients and candidates in a different way. I can’t say enough good things about Henna, and would highly recommend her to anyone looking to elevate themselves and and their teams.
KRISTY BOLES
The CFO Suite
“We have been able to turn outbound messaging into inbound calls that have turned into placements.”
Candidate access is one thing … but Candidate engagement is THE thing. Henna’s twist on emails and LinkedIn messaging has improved our conversion rate by 25 – 33%. No more sending the same old email templates that you “borrowed” from your old boss or that every other recruiter has been using for years. We have been able to turn outbound messaging into inbound calls that have turned into placements. The results were noticeable on the very first search that we deployed her ideas. One of the few things I have spent $ on recently where the ROI was that noticeable and FAST!
DOUG MILLER
Sales Search International
RESULTS DRIVEN
No “motivational” sales fluff here. You’ll see real results after the very first lesson.
“Using an email you helped with was able to reach a marketing candidate – 10 days later she got an offer. $26K fee!”
RICH ROSEN
Cornerstone Search
“I posted a job on LinkedIn and got 55 responses from people that were interested, most of them were able to do the job, and I just placed it!”
BROOKE ZIOLO
Egret Consulting Group
The job market won’t stay hot forever and your competition is already learning how to do this.
You can’t outrun the way communication has changed.
DON’T FALL BEHIND.
ARE YOU READY?
IT’S TIME TO CRUSH YOUR COPY.
GET ACCESS TO THE DIGITAL TRAINING INSTANTLY.
WORKSHOP 1: Sales Messaging Must-Haves (VALUE $599)
WORKSHOP 2: Don’t Lose a Lead! (VALUE $599)
WORKSHOP 3: From Deleted to Deals Closed (VALUE $599)
WORKSHOP 4: Winning Words & Not a Second Wasted (VALUE $599)
30+ page RCC Workbook (VALUE $299)
Live 1:1 Audit with Henna Pryor (VALUE $499)
BONUS: Subject Lines That Sell (VALUE $299)
BONUS: Text Messaging 101 Workshop (VALUE $249)
BONUS: RCC Thought Leadership Calendar (VALUE $299)
BONUS: RCC Ultimate Sales Message Checklist (VALUE $49)
BONUS: RCC Masterful Messaging Guide (VALUE $249)
BONUS Resource Pack + Guides (VALUE $299)
QUESTIONS?
FREQUENTLY ASKED QUESTIONS
My messaging and sales copy is working decently so far. Why does improving it matter?
Because good is the enemy of great. “Good enough” doesn’t grow your book. It’s no secret that the recruiting and sales space has become a noisy, overcrowded place. There’s more competition than ever, making it more and more difficult to stand out and get noticed.
No matter how good a recruiting or sales professional you are, no matter how hard you work, or how many hours you work, some of the most important skills you need to develop to thrive and succeed in this business are as follows:
- You must communicate your message in a way that inspires people to say yes.
- You need to write effectively if you want to make an impact and have long-term financial success.
How long will it take to complete this training?
The full program takes about 6-7 hours to complete (individual lessons are only 10-20 minutes). If they space it out and implement in between, most people complete the program within 2-3 months at the most.
Is the content available immediately?
Yes! All of the content is inside of a members area, ready to go! You will get Instant Access as soon as you complete your purchase.
Who teaches these classes?
Henna Pryor, President and Founder of Pryority Group, is a 14 year top-performing staffing professional turned ICF-Certified Executive Coach and Sales Trainer.
She has won multiple big, fancy awards for her work and has been featured in really important and cool publications like Forbes, Monster, Glassdoor, Real Simple, Fast Company, and many more.
She currently spends her days coaching and training recruiters and sales teams (from firms ranging from small to Fortune 50) in order to measurably transform their businesses and increase revenues.
How is the content delivered?
Everything is available immediately upon purchase. We deliver content through slides, video, audio, and written content.
Do I get any live support?
Each program purchase includes a private, 20 minute live feedback workshop with me (for a limited time) that you can take advantage of once I can see you’ve completed all of the lessons. If you get stuck, you can email help@pryoritygroup.com for support.
What kind of business is the Copy Clinic meant for?
The Recruiter’s Copy Clinic is for any recruitment or staffing business. Direct hire, contract hire, any industry, and everything in between.
The teachings are evergreen and we teach from the perspective of both recruitment AND sales. Even if you only focus on one side of the business, you’ll have the chance to deepen your learning immensely by seeing examples of the concepts on both sides of the house.
Can this course help me for ANY kind of sales writing?
Sure can. We focus more heavily on sales messaging and direct sales writing, but we also cover social media, blog posts, articles, bios, and anything else that will help you with your digital footprint.
Do you offer this as a live training for teams too?
Definitely! I offer the full-training as a live experience as availability allows and I genuinely love working with teams. Reach out directly to schedule a strategy call to see what a team training looks like.
Let this day be the last day you ever have any of those
“WHY CAN’T I GET MY WORDS TOGETHER IN THIS EMAIL?”
feelings EVER AGAIN.
ARE YOU READY?
IT’S TIME TO CRUSH YOUR COPY.
GET ACCESS TO THE DIGITAL TRAINING INSTANTLY.
WORKSHOP 1: Sales Messaging Must-Haves (VALUE $599)
WORKSHOP 2: Don’t Lose a Lead! (VALUE $599)
WORKSHOP 3: From Deleted to Deals Closed (VALUE $599)
WORKSHOP 4: Winning Words & Not a Second Wasted (VALUE $599)
30+ page RCC Workbook (VALUE $299)
Live 1:1 Audit with Henna Pryor (VALUE $499)
BONUS: Subject Lines That Sell (VALUE $299)
BONUS: Text Messaging 101 Workshop (VALUE $249)
BONUS: RCC Thought Leadership Calendar (VALUE $299)
BONUS: RCC Ultimate Sales Message Checklist (VALUE $49)
BONUS: RCC Masterful Messaging Guide (VALUE $249)
BONUS Resource Pack + Guides (VALUE $299)